Sofie Askew: Expert Communications Consultant for the Travel Industry

With extensive experience and a strong network of invaluable media and industry contacts, Sofie Askew is a trusted communications consultant specialising in the luxury travel PR and hospitality industry. Sofie has built a strong reputation for delivering outstanding results and leading successful public relations campaigns for luxury holiday rentals, boutique hotels, prestigious hotel groups, bespoke tour operators, and prominent tourist boards. Her deep industry knowledge and relationships enable her to secure top-tier media coverage and craft innovative strategies that elevate luxury travel brands.

​

Bespoke PR and Communications for the Travel Brands
Previously serving as a Director at one of the UK’s leading travel PR agencies, Sofie Askew founded her own boutique PR and communications consultancy. Her consultancy is dedicated to providing tailored public relations solutions for the luxury travel and hospitality sectors. Unlike larger agencies where clients often miss the personal touch, Sofie offers a more hands-on, personalised service, creating bespoke PR campaigns designed around the unique goals of each client. Her expertise ranges from boutique hotels to global luxury travel brands, with a focus on delivering high-impact communication strategies that resonate with target audiences.

​

More Than Just Travel PR: Comprehensive Luxury Travel Communications Services
Sofie’s consultancy goes beyond traditional PR, acting as a strategic partner for brands in the luxury travel and hospitality sectors. Services include brand development, marketing strategy, and creative brainstorming sessions, all aimed at helping businesses stand out in a highly competitive market. Working closely with each client, Sofie ensures that their brand’s vision, voice, and values are effectively communicated across all media channels. Additionally, she leads a select team of PR and communications experts, ensuring every aspect of the client’s communications strategy is managed with professionalism and care.