Steve King - Editor-at-Large, Conde Nast Traveller

‘Sofie possesses a rare combination of enthusiasm, experience and expertise. Not only is she efficient and effective; her warmth and good nature also make her a pleasure to deal with.’

 

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Lisa Grainger - Travel Editor, Times LUXX Magazine 

‘Sofie Askew is not just one of the most efficient PRs - responding promptly and providing excellent information - but is on the button when it comes to new openings. If I'm doing a piece on What's Hot, and trawl my emails, I will invariably come across one from her, as she's always up to date.’
 

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Jeremy Lazell - Travel Editor, The Times & Sunday Times (Scotland)

'In my role as travel editor of the Scottish edition of The Times, I am always on the look out for new and interesting stories - and Sofie has always been a fabulous source of precisely that. Ever speedy with a just-right response, Sofie is a real easy, bright and straightforward person to work with, managing to be both super efficient and infectiously friendly at the same time. It's a tough trick to pull off, but she seems to manage it with ease - she's always a pleasure to deal with. A great contact.'

 

Julia Brookes - Travel Doctor, The Times & Sunday Times

'I have worked with Sofie Askew for many years, she is very efficient, reliable, polite and a pleasure to work with. I can guarantee that I will always get a prompt and knowledgeable response from Sofie.'

 

 
Karen Robinson - Supplements Editor, The Sunday Times

'Sofie Askew works impressively hard for her clients - and gets results. She has great press contacts, and excellent instincts for targeting bespoke coverage for each client, to create maximum PR impact. She is well known and respected in the luxury travel and lifestyle sector.'
 

Mike Unwin - Contributor, The Telegraph, BBC Wildlife, Highlife, etc.

'As a freelance, I have found Sofie’s responsiveness and attention to detail to be invaluable - and her knowledge of the industry is also very helpful. She is an absolute pleasure to work with, and I look forward to many more productive collaborations.

 

 
Mark Hedges - Editor, Country Life

'I have always found Sofie an absolute delight to work with, she is deeply knowledgeable and passionate about her clients.'

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Pendle Heart - Editor in Chief, Absolutely Magazines

‘Sofie is a delight to work with. She's brilliantly organised, with a good sense for a story – and fun to be around too!’

 

Christine Hayes - Brand Editorial Director, BBC Good Food

'Sofie's approach is perfect for our audience. She is immersed in the world of food and therefore understands exactly what the Olive audience likes to hear about - I trust Sofie's opinion more than many others in the same field. Her easy-going manner belies a steely determination to get her clients the best coverage. She has introduced me to people, products and experiences I would not otherwise have discovered.'

 

 
Kerry Smith - Content Creator, Cedar Communications (BA Highlife, etc)

‘Sofie is a brilliant PR - she's enthusiastic, incredibly knowledgeable about both travel and the media and nothing ever gets lost in the details. She has a real talent for generating ideas for clients and tailored to them getting specific coverage in particular publications. She is one of High Life's key PR contacts.’ 

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Sherri Andrews - Staff Writer, SheerLuxe

'Sofie is incredibly efficient at providing detailed information at speed, and is excellent at communicating in a clear and friendly manner over the phone and email. She has been a pleasure to work with, and can always be relied upon, no matter how big or small of a task.'

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